At Avanti, we cultivate an approach with strong foundations in leadership and professionalism. A work culture based on performance and growth is what we try to inspire in all our divisions. This has been made possible by the legacy left behind from the early years of the company.
Sri. Rao was a prominent entrepreneur himself. Born into a family of agriculturalists and industrialists, his knowledge was not just limited to aquaculture. He had immense experience in other businesses such as steel re-rolling, solvents extraction, fertilisers & pesticides, tobacco and amino acids.
With the advent of the blue revolution, Sri Venkateswara Rao took Indian aquaculture to great heights with fast-paced development in both processing and exports. In early 1993, he established a first-of-its-kind, multinational collaboration with Pingtai Enterprises from Taiwan, setting the stage for production and distribution of international-grade shrimp feed and shrimp farming in India.
India’s position in the aquaculture sector was further expedited by Sri Rao in 1998 when he formed the Aqua Products Processing & Export Division (APED) in East Godavari district in Andhra Pradesh. With great emphasis on quality, hygiene and value-addition, the APED unit, under Sri Rao’s guidance, delivered aqua products to international markets in Japan, USA, Australia and the UK. This not only facilitated foreign trade, but placed Avanti Feeds on the global map of seafood expertise.
Outside business, Sri Venkateswara Rao provided much-needed assistance to the education sector by establishing the AVR Trust in 1999. With the support of the trust, he set up the ABN & PRR College of Sciences in Kovvur, Andhra Pradesh. This was a dream come true for Sri. Rao, fulfilling his vision of a graduate and post-graduate college with modern facilities, competent faculty and courses in arts, commerce and sciences. He was also a regular contributor to several other educational organisations, old age homes and social welfare projects in different parts of Andhra Pradesh.
Dr. Alluri Indra Kumar, our chairman & MD, is a true promoter of Avanti’s ideals, its export-oriented vision and the longstanding goal of becoming a global leader in the seafood industry. After his graduation in chemical engineering, Dr. Indra Kumar helped establish Srinivasa Cystine Limited together with Sri Alluri Venkateswara Rao our founder chairman. In 1993, he established Avanti Feeds and on the directorial board of the company. Assuming responsibilities as executive director, he went on to deliver exceptional results in the company’s shrimp feed manufacture, processing and exports. Later on, in 2002, he took over the helm as chairman and has ever since, driven the business to its current stature as one of India’s biggest seafood companies.
Sri A. Indra Kumar started his journey by managing 100% EOU Srinivasa Cystine Pvt Ltd (SCPL), which was manufacturing L-Cystine amino acid from human hair since 1986 as General Manager. He became Managing Director at SCPL in the year 2002.
Presently, Sri A. Indra Kumar is the Chairman & Managing Director of Avanti Feeds Limited, a Company engaged in the business of Aquaculture, having operations in Shrimp-Feed Manufacturing, Hatcheries, Farms and Shrimp Processing Plants for the last 28 years. Avanti is the largest integrated aquaculture company in India. Avanti Feeds has adopted the latest technologies in feed manufacturing and continues to be the most favoured brand with over 50% market share in the Country.
Sri A. Indra Kumar’s strong leadership and vast experience are instrumental in the development of quality shrimp feed and the shrimp processing industry in India. He was instrumental in identifying that the sustainability of the shrimp industry is possible by educating the farmers on good practices in shrimp culture.
This was achieved by organising seminars and training for the farmers on a regular basis by experts not only from India but from abroad, such as Thailand, Vietnam and other Countries who follow better Shrimp culture practices and have advanced disease control and management techniques.
A number of shrimp testing laboratories are established in all the major areas of the aqua culture by Avanti Feeds Limited to help the farmers to test soil, water, seed and shrimp.
Under the leadership of Sri A. Indra Kumar, Avanti has developed markets for frozen shrimps and value-added shrimps in countries like the USA, Europe, Canada & Japan.
Sri Kumar’s vision helped the Company to provide end-to-end solutions for developing sustainable shrimp culture.
Bringing advancements with experience
Immediately upon taking charge, he introduced progressive strategies in technology, marketing and branding. Dr. Indra Kumar nurtured Avanti’s close relationship with global seafood experts, Thai Union. From 2008 to 2010, he aggressively campaigned with the government for the introduction of Vannamei species into India. All these efforts paved the way for the country’s earliest innovations in feed production, quality, traceability and value-added export products.
Ensuring the farmer-first approach
Dr. Indra Kumar has several years of experience in the shrimp culture and processing sectors. With special focus on farmers and products, he organises effective seminars and training workshops conducted by global aquafeed experts. He has also established a number of testing laboratories in major locations to help farmers test soil, water, seed and shrimp.
In recognition of his efforts
His expertise in the industry has also earned him several accolades, along with the trust of the farming community and people within the aquaculture industry. Courtesy of his contributions to the field, he has been recognised as one among the best CEO and most trusted CEOs in India. He has also been a recipient of the award for ‘Best Value creators in India’, on multiple occasions.
Commitment to the community
Besides being the driving force of Avanti Feeds Limited and Avanti Frozen Foods Private Ltd., Dr. Indra Kumar is actively associated with a number of programs within the community. As an integral part of Avanti Foundation, he is involved in the management of educational institutions, infrastructure development and other social activities like funding and management of old age homes and welfare schemes.
Dr. Indra Kumar is actively associated with the following institutions –
Today, Dr. Indra Kumar leads Avanti with sustainable, farmer-centric policies that focus on delivering high-quality shrimp products around the world.
Mr. C. Ramachandra Rao is the Joint Managing Director, CFO and Company Secretary of Avanti Feeds Limited. He is a Chartered Accountant, Company Secretary and a Law Graduate. Mr. Rao has worked in the Department of Company Affairs, Govt. of India, Public sector undertakings as well as private organisations before joining avanti group . He has an experience of more than 40 years.
Sri C. Ramachandra Rao, a qualified Chartered Accountant, Company Secretary and a Law Graduate with 46 years’ rich experience, including Government and Public Sector undertakings. He was instrumental in the present growth of the Company since its inception and held positions of Executive Director, Company Secretary (CS) and Chief Financial Officer (CFO). Subsequently, from August 2006, he was appointed as Joint Managing Director (JMD) and continued to be JMD, CS & CFO of the Company. He is part of the era when the Company identified the opportunity in the blue revolution in its nascent stage and associated with this Company to set up the first Shrimp Feed manufacturing plant in India. He has been associated with the Group Companies for the past 38 years.
Since 1994 Mr. Rao has been associated with the Avanti group as Finance Manager and Company Secretary of Srinivasa Cystine (P) Ltd. He went on to join Avanti Feeds Ltd. and took over as Executive Director and Company Secretary, and thereafter as Joint Managing Director from 2006.
Mr. Rao is also on the board of Avanti Frozen Foods Pvt. Ltd., Srinivasa Cystine Pvt. Ltd., Srivathsa Power Projects Pvt. Ltd. and Patikari Power Pvt. Ltd. He actively participates and contributes to the Company’s strategic planning. His focus is on Commercial, Finance, Taxation and Corporate Affairs of the Company. And, as a senior management executive, he is equally involved in implementation and monitoring of policies to ensure company goals and objectives are met.
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Joint Managing Director,
Company Secretary & CFO
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Joint Managing Director,
Company Secretary & CFO
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Joint Managing Director,
Company Secretary & CFO
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Joint Managing Director,
Company Secretary & CFO
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